Meet Your Colors
Click on a color to learn more about the personality it represents.
How It Works
Find Your Color Avatar
Take a quick personality survey to find out what colors represent you and how you connect to your world. This science has been built for you by world renowned personality scientist, Dr. Galen Buckwalter, so that you own the most valuable personalized data that exists in the online ecosystem.
Now, your color avatar represents your human personality online, but your actual identity remains hidden behind this shield. Your color vibe is diverse:
Gain insight into your personality and how you relate to the world.
Discover your secondary color, a window into what else you will find fulfilling.
Find out your surprise color that's worth exploring when you want to try something new.
Your New Color Filter
With our new Color Filter, you can understand more about the news, companies, and people you encounter online. Find color vibes that are like you, complementary to you, or if you are feeling adventurous, explore your opposite or 'All colors' options.
Coming soon as we continue to launch our platform, colors will soon lay over your normal online activities such as search, social, reviews, maps, you name it. But before we get there, to introduce this new color layer for our Beta Launch, we have started by creating your own personalized Color Dashboard.
Home to your Color Avatar, The Daily Vibe provides a regular dose of activities and news, each marked with the color personality that represents its human vibe. Experience a full spectrum of voices, or find those with whom you share a color. Vote in our daily polls, discover fun facts about your colors, and even explore charities that line up with your goals and values. The Daily Vibe is our first step toward applying Color Avatars to your entire Internet experience.
Defending Your Data Independence
NEON ID is empowering you to take back control of your data from Big Tech companies who make billions off your personal information. We keep your detailed personality profile in a secure data storage vault that you own privately. Our mission is for you to remain safe and secure online, while making money doing the things you already do.
NEON has pioneered a unique double-blind technology to keep your personally-identifiable information separate from your basic information so that you are transparent about who you are, but anonymous to the online world. Advertisers won’t know it’s you specifically, they just know you’re an ideal customer based on matching up with your personality colors and that you have opted-in to hear their marketing messages in a way that respects privacy laws without a burden on you.
"With 36 percent of Millennials experiencing financial stress that qualifies as a diagnosis of PTSD, we need innovative new ways to provide income and stability for Millennials and Gen-Z alike. NEON ID can help."
Our Color Filter is Fun and Insightful
Beta Dashboard - Daily News, Twitter and Voting with dynamic color filter
NEON's interactive color filter connects consumers with people, products, and content on the internet based on your Color Avatar
Phase 2 (coming soon)
Our browser extension lays an interactive color filter on top of Search Results, Social Media, Reviews, and Maps - wherever you go on the web
Why Businesses Love Advertising With NEON
People want and need products, but tricking or manipulating them into buying is a 20th century concept we need to abandon. NEON ID has a better way!
Stop Wasting Money
This is Holy-Grail advertising, true Micro-Marketing that delivers the right message-vibe at the right time for the right customer.
A Win-Win Ecosystem
Gain real brand-to-consumer engagement with our built-in consent system and direct compensation to people who see your ads. Pay the people, not Big Tech!
We take care of your compliance needs, allowing you to market to the right people without violating GDPR, CCPA, or other privacy statutes.
We would love to tell you more
NEON ID is seeking early adopters from forward-thinking companies that want to improve their marketing efforts while saving money.
Share your contact information and we will put you into the queue to get exclusive beta access to the only platform that offers you ideal audiences for your products that have already opted-in to hear your marketing messages.